Etienne Lavie: "OMG, Who Stole My Ads?"

I recently stumbled across this intriguing project by French street artist Etienne Lavie.

Photo courtesy of EtienneLavie.fr

He replaces the advertisements on billboards across Paris with famous classical paintings.

Photo courtesy of EtienneLavie.fr

.
Personally, I interpret his work as a commentary on art as a commodity verses art as a visual pleasure...

Photo courtesy of EtienneLavie.fr

... But I also think he calls to attention a habit we all share, of drowning out our surroundings as we rush through the streets, headphones in and eyes tied to the ground.

Photo courtesy of EtienneLavie.fr

You can further explore Lavie's project by visiting his website.